Why & How You Should Start a Cause Movement for What You are Passionate About

Starting a nonprofit organization is not the only way to create and advance a cause movement that you are passionate about. Sometimes a cause movement is as simple as volunteering for a cause, donating to a mission, or cleaning up a beach.

But sometimes you want to go a step deeper and have your passion drive your creativity into manifesting something new with meaningful thought.

That’s what Rebecca Soriano has done! She has always been passionate about mental health and in her medical billing business serves a clientele of mental health providers.

During the pandemic though, Rebecca started a movement she calls Roar to Soar where she started to write handwritten letters to help with her own isolation. She started to see the impact these letters had (both for those who received them, as well as for her personal growth), and started to reach out to strangers who also felt isolated.

In fact, she posted online if people felt hopeless if they would like a letter and received 40+ requests per day. The movement grew from there where she also started writing letters to incarcerated individuals and creating friendships.

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What We Discuss about Cause Movements

  • How to find meaningful work with cause movements
  • How to know when to pivot in your nonprofit
  • Why social media may not be the unicorn of fundraising
  • Tips on GoFundMe pages
  • Storytelling through YouTube videos
  • How to become a pen pal

About Rebecca Soriano

Rebecca grew up in the Central Valley, the oldest of four children, the first to graduate from college and start her own business.

Her degree is in healthcare administration which she enjoys; however, medical billing is what she does, It’s not who she is.

She is a productivity junkie who is passionate about service and selflessness. She believes a meaningful lifestyle is created through healthy habits, feeling productive and making an impact on the community.

Rebecca volunteers as much as she can with vulnerable communities, such as the American Foundation for Suicide Prevention and has started her own passion project as Speaker for the Unheard, creating a healing and diverse community for all those feel unheard.

How to Connect with Rebecca Soriano

Related Links

  • Episode 148: Strategic Plan Must-Haves to Stop Chasing the Money. Click here.
  • Episode 176: 10 Step Ultimate Guide for Nonprofit Strategic Planning. Click here.
  • Episode 153: Interview Like an Expert & Magic Tips to Boost Your LinkedIn Profile. Click here
  • Episode 9: Mission & Vision Statements Made Easy For Nonprofits. Click here
  • Episode 174: How to Conduct Meaningful Conversations for Effective Nonprofit Strategic Planning. Click here
  • Episode 155: 5-Step Process to Know How & When Your Nonprofit or Business Should Publicly Support a Movement. Click here

Click Below to Watch the Interview on YouTube

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