Leveraging the Power of Celebrity to Fundraise for Your Nonprofit with Amy & Scott Malin

Let’s be real. We talk about more than this in today’s podcast, but we do really go through the nitty-gritty of leverage to the power of celebrity to fundraise for your nonprofit!

I know, I know. I’ve seen it all before. Starry eyes and a golden haze when a nonprofit drops a celebrities name. Why?

You know why. The celebrity can leverage a huge audience to get eyes on your nonprofit organization’s mission. But should this be your main aim? Should it be your only aim?

Like any type of funding partnership it is a partnership. There needs to be a win on both sides of the partnership. There needs to be strategy in forming a partnership.

Hollywood’s Social Impact Experts Amy & Scott Malin also discuss their newest tech for good: Trueheart social impact search engine and how to value your service.

In this podcast, I go deep with Amy & Scott Malin on leveraging celebrities to fundraise, as well as other topics:

• Amy’s traumatic background in human trafficking and homelessness and how she turned her pain into positivity
• How to inspire others to do one better thing a day
• What nonprofits need to do to successfully connect with celebrities 
• Why there are more celebrities than you think that support causes
• How to get past Hollywood’s gatekeepers
• How to create social change
• How Trueheart search engine can be used to make positive social impact
• Democratizing the ability to give to nonprofits
• How to understand value-based pricing vs. dollar per hour pricing

How I added Trueheart to my browser in a couple of minutes

About Amy Scott Malin

For the last two decades, social entrepreneur Amy  Malin has worked at the intersection of Hollywood  and philanthropy. Over ten years ago, Amy’s husband  Scott Malin became her business partner at their  Trueheart cause agency. Together, as Hollywood’s  social impact experts, they connect celebrities and  purpose-driven brands with deserving non-profits to  raise millions of dollars for their noble causes, while  creating global media campaigns that shine a  spotlight on their wonderful work.  

Amy and Scott are also the Co-Founders of the  Trueheart social impact search engine, a new social  good platform that allows people to change the world  with every search. Trueheart donates 80% of their net  profits to six deserving non-profits who work to save  lives, feed the hungry, protect the planet, promote  animal welfare, fight for equality and support our  youth. 

A survivor of domestic violence, sexual assault, and  human trafficking, Amy never allowed anyone or  anything to break her spirit. Amy’s positive attitude,  huge heart and commitment to helping others,  inspires everyone she meets. Amy believes that love is  the answer to all of our world’s problems and that by  shifting from a “me” to “we” attitude and living a life  in service to others, we can bring peace to our planet.  Amy and Scott have been featured on EXTRA, ET on  MTV, ABC News, ABC News Radio, The Wall Street  Journal, Yahoo!, AOL News, KTLA News, Authority  Magazine and Thrive Global.

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