Tap into Corporations to Fund Your Nonprofit
Discover how nonprofits can build impactful, long-term partnerships with corporations to increase funding, expand reach, and boost community impact. In this inspiring conversation, Cynthia Currence—author of Beyond Checks and Halos—shares real-world strategies for creating win-win collaborations between nonprofits and for-profits.
From negotiating multi-million-dollar deals to leveraging your nonprofit’s brand value, Cynthia reveals actionable steps for organizations of any size.
Whether you’re a small nonprofit seeking corporate sponsors or a leader ready to diversify income streams, these tips will help you position your nonprofit as a valuable business partner—not just a beneficiary.
About Cynthia Currence
Cynthia E. Currence has worked with large nonprofit organizations for over 30 years. She was VP for Brand Strategy and Marketing for the American Cancer Society and more recently led corporate engagement operations for World Vision and Children International. She has a proven track record of creating powerful partnerships that go far beyond simple “check” for “halo” transactions.
Currence’s relational approach to defining partner needs and co-creating shared value has produced innovative solutions and impactful results in cancer prevention, women’s economic development, childhood poverty, and more. With her teams, she has generated more than $100 million for nonprofits in partnerships with investors and major companies. The insights in this book are rooted in her expert knowledge of brand strategy and marketing and in her deep belief in the power of connection.
Currence has chaired national nonprofit marketing conferences, lectured internationally on cause marketing, and served on boards for the American Marketing Association Foundation, Institute of Management Consultants, and NetHope.
Connect with Cynthia Currence:
- LinkedIn: https://www.linkedin.com/in/cynthiacurrence/
- Book: https://ripples.media/books/beyond-checks-and-halos/
Links Mentioned
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