Welcome to a special episode of Grant Writing & Funding!
In this behind-the-scenes episode, Host Holly Rustick shares her journey from grant writing to coaching eager entrepreneurs on how to start their own grant writing businesses. She delves into her decision to rebrand and focus exclusively on teaching others to become successful business owners, uplifting women, and increasing their income.
Holly discusses the impact her business has had on her life and the satisfaction she finds in coaching others. She emphasizes the importance of creating a brand that reflects the unique qualities and mission of a business and shares insights from her rebranding process. Join us as we explore the power of entrepreneurship, branding, and the journey towards creating a legacy business.
What you’ll learn in this episode:
- Holly Rustick’s journey from grant writing to coaching and training entrepreneurs
- How she shifted her focus from grant writing to coaching others to start grant writing businesses
- Why she decided to exclusively teach people to become business owners and write better grants
- Her desire to uplift women and help them increase their income through entrepreneurship
- A shift from on-demand courses to live coaching to strengthen her movement and mission
- Holly Rustick’s emphasis on creating a brand that reflects the unique qualities and mission of a business or organization
- The mission of creating a community where grant professionals have peace, profit, and a legacy business
- Importance of understanding the brand’s results, transformation, and products when working with brand professionals
- Highlighting the control and freedom that entrepreneurship provides compared to traditional employment
- The advice not to rush into branding without establishing a client base
- Recommending starting scrappy and low-cost before considering a rebrand
Quotables:
- “I really wanted to talk today a little bit about why we did a rebrand, what it all includes, because it’s not just, like, new photos, right, or new colors, but there’s a lot more behind the scenes than that.”
- “Colors, pictures, all of those things are really important. But it’s not just like, oh, what colors do I like? Oh, you know, let’s just grab some stock photos of people sitting at computers because I’m a grant writer.”
- “Our mission at Grant Writing and Funding is to create a community where grant professionals have peace, profit, and a legacy business.”
Resources mentioned in this episode:
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