In this episode, Holly Rustick dives into a nuanced topic that many freelance grant writers grapple with: Should you, as a freelancer, submit grants directly on behalf of your clients, or should your clients always be the ones submitting? Holly unpacks the different approaches, shares best practices, and explores the implications for liability, client capacity-building, and business strategy.
Key Discussion Points:
The Big Question:
Who should submit the grant applications—freelancers or clients?
Building Funder Relationships:
Why it’s important to reach out to funding sources before applying, and how those relationships can impact success.
Different Approaches:
Freelancers handling all communication and submissions.
Freelancers coaching clients to be the face of their organization in all funder interactions.
Hybrid models where responsibilities are shared or adapted based on client needs and context.
Capacity Building:
The trend towards helping nonprofits build in-house capacity and why this matters for long-term funding success.
Liability and Logistics:
The pros and cons of taking on the responsibility of submitting grants—including legal and practical considerations—and why clear contracts matter.
Technology and Practical Roadblocks:
Portals, email addresses, and the messy reality of online submissions.
Real-World Scenarios:
How things can go awry if responsibilities and systems aren’t clear.
Best Practices:
The importance of flexibility, transparency, and having a clear process to follow.
Holly’s Tips:
Clarify roles in your contracts: Spell out who will submit the grant and manage communications with funders to avoid misunderstandings or liability.
Focus on capacity-building: Whenever possible, train your clients so they can manage relationships and grant submissions long after your contract ends.
Remain flexible: Every nonprofit is different—sometimes, a hybrid approach works best.
Watch for red flags: If you’re handling submissions, know the extra responsibility (and possibly cost) that comes with it.
Always get approval: If you’re submitting, make sure you have written client approval for all final proposals.
Listener Takeaways:
Building strong relationships—with both clients and funders—remains key to success.
There isn’t a one-size-fits-all answer—much depends on your business style and your client’s needs.
Prioritize systems and communication to make grant writing smoother for everyone.
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Holly Rustick is a world-renowned grant writing expert and Amazon bestselling author.
Holly has been coaching grant writers how to run successful 5-6 figure businesses since 2017.
With two decades of grant writing and nonprofit experience, Holly is a popular keynote speaker for events all over the world, podcast host of the Top-Ranked Grant Writing podcast, a former university instructor, and is past president of the Guam Women’s Chamber of Commerce. She is constantly booked out to run trainings to help grant writers grow capacity, increase funding, and advance mission.
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