How Nonprofits can Share Stories of Impact that Honor the Dignity of Clients
Sharing stories of beneficiaries can be a powerful way to show donors, community, and funding sources the impact your nonprofit is making.
However, there can be a line overstepped when sharing these stories that you may not even think about.
For instance, are you sharing super emotional pictures, videos, and stories trying to get emotive responses of despair?
I.e. those animal commercials with Sarah McLachlan playing in the background…
Or are you sharing the overcoming of situations of your clients / issue and the benefits that your nonprofit provides?