How Your Nonprofit Can Boost Donor Retention Via Video

Your nonprofit organization may struggle with keeping ongoing donors and in the everlasting search of new donors.

Sound familiar?

This is called donor churn. According to Giving Loop, “donor churn refers to the percentage of donors who choose to not donate again.”

So what is the ‘average’ amount of  donor churn for nonprofit organizations? The Fundraising Effectiveness Project reports that donor retention, on average, is about 45%.

That means most nonprofits lose 55% of their donors every year.

Why is this so alarming?