This episode, Emily Kelly explains how to create a donor management plan, use software to improve donor communication, and stay connected with your donors. 

Emily Kelly is Bloomerang’s National Accounts Manager, where she cultivates and preserves partnerships with new national nonprofit organizations, affiliates, and existing partners. 

Emily joins us to discuss how nonprofits can use donor management software, automate outbound donor calls, and improve donor retention. 

She also talks about how nonprofits lose donor information, how inflation is affecting the future of donor sponsorship, and the ways donor sponsorship is being restructured.

What you’ll learn in this episode:

• Different donor strategies and donor retention techniques. 
• What donors can do for your nonprofit. 
• Donor management software and how it can help manage donors. 
• How nonprofits can automate the communication with their donors. 
• How nonprofits lose institutional knowledge. 
• The power of donors in your funding strategy and overall revenue. 
• Why donor funding is better than grant funding. 
• How inflation will affect the future of donor sponsorship. 
• The ways donor sponsorship is being restructured. 
• How to improve your outbound donor calls using software. 

About Emily Kelly

With over 15 years of experience working in the nonprofit sector and in various roles focused on sales and relationship management, Emily Kelly brings the perfect blend of experience to her role at Bloomerang. As National Accounts Manager, Emily seeks to cultivate and preserve partnerships with new national nonprofit organizations, affiliates, and existing partners. She engages with prospects and current customers around the country to showcase solutions and unique offerings that Bloomerang provides for growing nonprofits.  

Connect with Emily:

• Website 
• Email

Quotables:

• “Grants should not be 100% of your income, that is not sustainable. Donors and sponsors should be one of your biggest things.”
• “When you have a new donor it is so important that you acknowledge them within 24 to 48 hours. The research shows that if you acknowledge them within 24 to 48 hours they’re 4 times more likely to give again and give more.”
• “Sometimes it’s effective if your CEO or your board tells a story but it’s really effective when those who are directly affected by where your dollars go can share why it’s so important.”

Resources mentioned in this episode:

• Charity Navigator
• How to maximize your nonprofit’s end of year donors
• 20 Easy and Effective Ways to Thank Your Donors Throughout the Year
• How to Navigate Inflation and Get More Funding for Your Nonprofit

Rate, Review, & Follow on Apple Podcasts

“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward writing higher quality grants without overwhelm, and to start and grow successful grant writing businesses! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the Grant Writing & Funding podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!“