This episode, Rhea Wong explains the science behind the stress and anxiety people have around money, the difference between getting grants and getting individual donors, and how AI will affect the fundraising world.

Rhea Wong helps Executive Directors and development staff build out individual major gift programs to raise more money. 

In this episode, Rhea explains why the retention rate for donors is so low, the fundamentals behind the donor experience, and how to decide which projects to take on as a consultant.

She also talks about scientific strategies that make you feel calm, what you need to build a successful group coaching programme, and the evolution of a nonprofit consultant’s career.

What you’ll learn in this episode:

• The difference between getting grants and getting individual donors.
• Why the retention rate for donors is so low.
• The fundamentals behind the donor experience.
• How to decide which projects to take on as a consultant.
• How AI will affect the fundraising world.
• The science behind the stress and anxiety people have around money.
• Scientific strategies that make you feel calm.
• How much to charge your clients and the benefits of value-based pricing.
• What you need to build a successful group coaching programme.
• The evolution of a nonprofit consultant’s career.

About Rhea Wong

Rhea Wong helps Executive Directors and development staff build out individual major gift programs in order to raise more money. She brings over 15 years of fundraising experience to help people make a plan to move their individual donor program forward.

Connect with Rhea:

• LinkedIn
• Website

Quotables:

• “With individuals anything could happen, it’s a bit like the Wild West, it’s so different. With grant writing it’s symphonic I understand the part I have to play, and there’s sheet music but with individuals, anything can happen and a lot of times anything does happen.”
• “We have to believe in our inherent value and the value that we’re adding to our clients.”
• “There’s no such thing as passive income, anyone who tells you that there is is lying. There’s less active income, make it once sell it a thousand times but you still have to do work, you still have to market it.”

Resources mentioned in this episode:

• Nonprofit Consulting Conference 2024
• AI Fundraising Conference
• Nonprofit Lowdown with Rhea Wong
• The Life Coach School Podcast with Brooke Castillo
• The Game with Alex Hormozi
• The Future of AI with Devi Thomas
• Using Chat GPT and AI for Grant Writing
• Transitioning to Freelance Grant Writing: Building Your Business Gradually
• Finding a Community of Grant Writers
• Grant Easy Management Software

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