Grant Writing & Funding · Ep. 248: How to Niche Your Grant Writing Services to Get Ideal Nonprofit Clients

How to Niche Your Grant Writing Services to Get Ideal Nonprofit Clients

Many freelance grant writers are afraid to niche down their services or their marketing.

Why?

Because they think if they narrow down then they will get fewer nonprofit clients.

The opposite is really shown to be true. Inside the Grant Professional Mentorship, we really hammer down on this message. Even if you are a generalist grant writer, there are certain things that make your business unique and will cause you to resonate with specific nonprofit organizations.

This will help you narrow down your marketing, hone in on what you are passionate about, and help your clients really understand what you do.

All in all, this means less work trying to please everyone (which can lead to tons of lost opportunity time) and instead you can focus on causes that you believe in that is backed by your specific expertise.

“To me, having a niche is more important than trying to serve everyone” – Elaina Michaels

In this week’s podcast, Elaina Michaels comes on the podcast to talk about how she has been able to niche down and get ideal clients.

Since joining the Grant Professional Mentorship within the last year, she went from one client to now having clients on the waitlist.

She has done this by really focusing on what her skills are (writing grants), what her passions are (agriculture and land), and then connecting to nonprofit organizations that need grant writing services in the agriculture field.

About Elaine Michaels

Elaina has always been drawn to understanding and deepening our connection to the land and each other, which led her to pursue a learn-by-doing B.S. in Animal Science and M.S. in Ruminant Nutrition. Both degrees ultimately revealed to her the depth of interdependence between land and animals – including humans.

Following her studies, she sought to continue her boots-on-the-ground education by working with reindeer in remote parts of Alaska, herding and milking Sarda sheep in Italy, frequenting horse-back excursions with local ranchers outside of Yosemite National Park to check on cattle in some of the most rugged terrain, and now through Ecological Outcome Verification monitoring through the Savory Institute.

Her own first-hand knowledge of the impacts of being connected with the land as well as witnessing her only brother’s internal transformation through wilderness recovery programs following his battle with heroine has solidified Elaina’s commitment to getting kids outside and addressing the root cause of breakdowns in society through agriculture and land-connection.

Refonte Ventures stems from these passion areas and an urgency to accelerate the rate of education and adoption of regenerative agriculture through grant-writing for and growing organizations, farms, and individuals with a holistic lens.