Holly Rustick is a world-renowned grant writing expert and Amazon bestselling author.
Holly has been coaching grant writers how to run successful 5-6 figure businesses since 2017.
With two decades of grant writing and nonprofit experience, Holly is a popular keynote speaker for events all over the world, podcast host of the Top-Ranked Grant Writing podcast, a former university instructor, and is past president of the Guam Women’s Chamber of Commerce. She is constantly booked out to run trainings to help grant writers grow capacity, increase funding, and advance mission.
Freelance grant writing is a female-led industry, with 82 percent of grant professionals surveyed are female.
In our definition here, a grant professional is a grant writer that owns their own business. As far as grant writers who work within a nonprofit organization, this percentage is at 67 percent, which is also quite high.
However, if this might not be entirely true (i.e. female grant writers pricing higher than men) is because of the following items:
#1: Female Grant Writers Give Discounts More Often
Just because a consultant has a rate, doesn’t mean they always abide by that rate.
The Pricing Report found that on average, 42 percent of female grant professionals vs. 31 percent of male grant professionals struggle to charge a fair price for their services.
So do female grant writers actually make more money if they aren’t sticking to their actual rates, and are instead giving discounts?
#2: Female Grant Writers are Not Charging for all Billable Hours
Female grant writers are working for free more often than their male counterparts.
In fact, the 2022 Pricing Survey found that out of the 100+ grant professionals surveyed tha 45 percent of women vs. 6 percent of males worked more than 10 hours per month of unbillable hours.
What?! Yep. That’s right.
Women may have higher rates posted, but they aren’t billing for all the hours!
#3: Female Grant Writers Don’t Feel as Valued as Their Male Counterparts
In the 2022 Pricing Survey, we see that 32 percent of female grant professionals vs. 6 percent of male grant professionals feel undervalued for their work.
Even though we see higher reported rates, if females are giving deep discounts and not charging for all their hours, then it is natural that they don’t feel as valued for their time.
Two immediate ways that female grant writers can start upleveling the grant writing industry is to:
#1: Stop giving deep discounts
#2: Bill for all your working hours
This may seem like a simple process, but there are a lot of systemic and behavioral issues behind pricing.
If you are a freelance grant writer looking to increase your confidence, your rates, and your ideal clients, we give you a system and community in our Grant Professional Mentorship.
Let us lift the industry together, because when you feel valued you will show up 100 percent and help more nonprofits.
Links Associate with this Episode:
Celebrate Women’s History Month & International Grant Professional Day by watching this FREE webinar:Celebrating Women in Nonprofits How Nonprofit Leaders can Identify Inequity and Create a Path Towards Equity
Get the proven 7 steps to eliminate anxiety and get Holly’s 20 years of secrets to start writing winning grants.
You will get the grant writing system that has helped Holly secure more than $25 million in grant funding and students earn more than $100,000,000 in funding for nonprofits around the world!