Why Every Nonprofit Should Be On Instagram – and how to use it effectively
Is your nonprofit using Instagram? Well, in this interview Christina Edwards, founder of Splendid Consulting, points out some key elements of why your nonprofit should join social media.
If your heartrate immediately picks up the pace when you think about digital marketing, don’t worry! Christina breaks it down in very manageable steps!
You might want to conduct a fundraiser for a certain cause, create a GivingTuesday campaign, get volunteers, or just stay relevant. In any event, Instagram can be a platform that will help you with any or all of the above!
But you also don’t want to dive into the deep end and spend all your time there.
Therefore, Christina gives you some gold nuggets to implement right away.
What we Discuss About Nonprofit’s and Instagram
- How to convert followers to take social action on Instagram
- How to use Canva to develop graphics
- How to develop pillar content
- How to repurpose your pillar content
- Why marketing does not need to be a full-time job
- How to get people to your website
- Why you should consider using the Instagram ‘Donate’ button
About Christine Edwards
Christina Edwards, Founder of Splendid Consulting, is a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement. She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online.
Her packed-out workshops and courses spark enthusiasm, social action, and powerful results. Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit: www.splendidatl.com.
Links Mentioned in the Show
- Canva for Nonprofits
- Christina’s website
- Christina on Instagram
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FREE Training on Social Media by Christina, “3 Things Every Great Social Movement Gets Right”
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