This episode, Geri Leon Guerrero explains the key reasons why nonprofits need a website, how to make your nonprofit website effective, and the importance of collecting supporter data.

Geri Leon Guerrero has spent almost two decades improving the sales and marketing capacity for online and social media management with her clients at Adztech.

Geri joins us to discuss why it is so important for nonprofits to have a website, the different functions a nonprofit’s website has, and the importance of collecting the data of your supporters.

She also talks about how to effectively brand a nonprofit’s website, why having social media isn’t enough of an online presence, and how you can make a website’s donate button more effective.

What you’ll learn in this episode:

• The key reasons why nonprofits need a website.
• How to gain exposure for your nonprofit through a website.
• The steps involved in building a nonprofit website.
• Why nonprofits need more than a social media presence.
• How to link your website design to your brand identity.
• The pros and cons associated with freemium website designers.
• How to effectively brand a nonprofit website.
• How nonprofits can connect with their community. 
• How to make a website’s donate button effective.
• The importance of collecting the data of your supporters.

About Geri Leon Guerrero

Geri Leon Guerrero is the President and General Manager of Adztech & Public Relations, Inc. and Adztech Wholesale. She has been in business for over 18 years and oversees the overall operations of the company. 

Geri has created innovative ways in improving the sales and marketing capacity for online and social media management, directs and supervises the concept, development, and execution of media campaigns, and public relations and outreach programs from proposal to account services by assessing the clients’ advertising needs, maintaining client accounts, and developing plans to expand and carry out business with ongoing clients in a timely manner. 

She is the driver for procurement, grants, accounts, and client service and has direct experience overseeing local (Guam) community outreach projects and programs. She also plays an active role as a board member of local and international civic organizations such as the Guam Contractors Association, Special Olympics Guam, Lupus Awareness Group of Guam, and the Guam Women’s Chamber of Commerce.  Her company is not only HUBZoned Certified but the only one on the island in her industry that is EDWOSB.

Quotables:

• “You’ve got to brand yourself and have exposure, your image, identity, and reputation matter for nonprofits.”
• “If you understand how you want your community to see this organization then everything else will find its way, you have to talk about the brand and connect with your community.”
• “Everyone who donates or volunteers to a nonprofit group they’re an automatic member because they’ve come to help. So they need to be treated like members and data is key to getting important information to them.”

Connect with Geri:

• LinkedIn
• Adztech

Resources mentioned in this episode:

• Grant Easy Management Software
• Adtzech
• Websites Made Easy Webinar: Website Must-Haves for Your Nonprofit Consulting Website
• Nonprofit Consulting Conference Online
• Wix
• GoDaddy
• Dreamweaver
• WordPress
• Simple Tips to Increase Charitable Giving on Your Nonprofit’s Website
• Website ADA Compliance & Online Marketing for Nonprofits
• Creating Credibility & Culture: Website vs. Facebook
• The Power of a Nonprofits Website

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