The Power of a Nonprofit’s Website with Adztech’s Geri Leon Guerrero
This episode, Geri Leon Guerrero explains the key reasons why nonprofits need a website, how to make your nonprofit website effective, and the importance of collecting supporter data.
Geri Leon Guerrero has spent almost two decades improving the sales and marketing capacity for online and social media management with her clients at Adztech.
Geri joins us to discuss why it is so important for nonprofits to have a website, the different functions a nonprofit’s website has, and the importance of collecting the data of your supporters.
She also talks about how to effectively brand a nonprofit’s website, why having social media isn’t enough of an online presence, and how you can make a website’s donate button more effective.
What you’ll learn in this episode:
- The key reasons why nonprofits need a website.
- How to gain exposure for your nonprofit through a website.
- The steps involved in building a nonprofit website.
- Why nonprofits need more than a social media presence.
- How to link your website design to your brand identity.
- The pros and cons associated with freemium website designers.
- How to effectively brand a nonprofit website.
- How nonprofits can connect with their community.
- How to make a website’s donate button effective.
- The importance of collecting the data of your supporters.