Finding social media ambassadors and influencers for your nonprofit might feel like an unattainable goal.
I mean, who really knows Kim Kardashian or Beyonce?
But influencers and ambassadors do not have to equal super elite celebrities. In fact, influencers could include a work-from-home mom that has a YouTube channel about baking for toddlers or a really good friend that is a part of a networking group.
Reaching out to the right type of people who have the audience that makes sense for your nonprofit’s programs is really key to finding influencers and ambassadors.
That’s what Christina Edwards highlights in this episode of Grant Writing & Funding! Christina is a guru in the nonprofit marketing space and gives you a low-down on practical tips for any sized nonprofit to secure marketing from influencers and ambassadors.
What We Discuss In This Episode:
- Difference between ambassadors and influencers
- How connecting with ambassadors and influencers is like online dating
- How friends can be really amazing ambassadors and influencers
- Why a toolkit is vital to share with ambassadors and influencers
- Why your nonprofit’s updated social media presence is vitae
About Christina Edwards
Christina Edwards, Founder of Splendid Consulting, is a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement. She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online. Her packed-out workshops and courses spark enthusiasm, social action, and powerful results. Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit: www.splendidatl.com.
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