Grant Writing & Funding · Ep. 185: Online Marketing For Nonprofits in the New Normal

Online Marketing for Nonprofits in the New Normal

In 2020 we experienced a big shift in nonprofit organizations moving to online and digital fundraising. Now more and more nonprofits are wondering what type of online marketing for nonprofits there is to advance their missions.

In the beginning of the COVID-19 pandemic, it was a just a rush to, “Get Online”!

But now, more than a year and a half into the pandemic, have nonprofit organizations optimized their online marketing presence?

In this replay podcast, Brady Josephson will talk about Online Marketing for Nonprofits:

How the NextAfter Institute helps nonprofit organizations
Counterintuitive fundraising practices
Resources and research for Covid-19
Collecting data through donating to nonprofits
The Big Question: What are other nonprofits doing?
Increasing digital marketing trends for nonprofits
Using focused and authentic marketing
Data-informed strategy for fundraising
Email marketing vs. social media
The basics you need for fundraising

Brady’s Top Quotes:

“Far too often, we’ve gone about fundraising without research and evidence, which I think is why giving is stagnating and actually declining in terms of the number of people giving.”

“You don’t need to know but you need to have a process to know how to know. That’s what testing is. I don’t know if you should send 3 emails or 6. But I know how to run a test to figure out if you should run 3 emails or 6.”

“How can you be more transparent? How can you be more communicative and authentic? Those things will lead you to success whether you’re in a pandemic or not in a pandemic.”

“The biggest piece is message, message, message. It’s the biggest driver of donations and revenue. Answer that question of why someone should give to you today. And not enough organizations do a really good job of answering that question.”

Brady’s Bio:

Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.

A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving.

He lives just outside Vancouver, British Columbia, with his wife, Liz, son, Hendrix, dog, Melly, and cat, Thor.