#7: Create a Marketing Plan
Now that you know your ideal client, have great branding, and effective sales copy it’s time to get clients.
I know you just moaned because you aren’t ready to learn TikTok. Don’t worry, you don’t need to learn all the latest trends in social media to market your services effectively (well, if TikTok is part of your plan then you can include it, but it doesn’t have to be in there!).
Instead, figure out where your clients are hanging out when they want their problems solved and go there.
Are they at networking events, conferences, or fundraising events? If so, start scheduling them in your planner.
Should you snail mail nonprofits? Can you reach out to friends and family and let them know you started a business? YES!
Brainstorm all the ways that you think would be the easiest to get clients.
Social media marketing is actually one of the hardest ways to get clients if you don’t yet have a following. However, if you do post on social media, then tag your friends and family so they know what you are doing!
I go over how to do all these steps in week seven of the 8-Week Freelance Grant Writer Academy! Plus, you’ll:
- Identify your marketing platforms
- Get Social media tips that don’t burn you out
- Get a how-to-use Canva so you can create graphics, fliers, and brochures (even for the non-techies!)
#8: Be Sure to Include Steps on How to Diversify Your Revenue
Maybe all that you do for your freelance grant writing services is write grants. That is absolutely fine!
But did you know that you can repurpose this skill into other streams that bring in money?
For instance, you could use your skills to:
- Teach a group grant writing class
- Write a Master Grant Application
- Write a book/blog/podcast on how to write a grant
And that’s all from one service.
You can also include other services, such as:
- Conduct Strategic Planning
- Conduct a Nonprofit Wellness Audit
- Conduct Grant Research
- Run a Fundraising Event
- Create Online Courses
- Help Nonprofits Get Set Up as Charitable Organizations
- And SO much more
As a freelance grant writer, many nonprofits will come to you that aren’t grant ready or for other related services. It’s up to you to decide if you want to do these services or refer them to other consultants.
But even for those that come to you to do the only service you have, you can think of creative ways that will serve more nonprofits (i.e. like group training) in the same amount of time.
Maybe you only write for certain types of grants that are open only during specific seasons. By having diversified services means you can continue to create income during downtime.
I go over how to do all these steps in week eight of the 8-Week Freelance Grant Writer Academy! Plus, you’ll:
- Get a list of tactics on how to diversify your services
- Learn how to repurpose your grant writing services
All in all, becoming a freelance grant writer is amazing!
Getting set up properly is imperative to earning sustainable revenue without getting burned out!
This also helps with overcoming imposter syndrome because you will boost your confidence when you have all these systems in place!