This episode, Christian Edwards explains the ways to create a passive income using evergreen courses, the central role marketing plays in creating a passive income, and the techniques introverts can use to learn to love selling.

Christina Edwards is the Founder of Splendid Consulting and a marketing expert and experienced coach.

Christiana joins us to discuss how evergreen courses can be used to create passive income, the importance of marketing when creating passive income streams, and the different ways to sell an online course.

She also talks about how people can teach themselves to enjoy marketing, the marketing tricks introverts can use, and how you can market an online course without using social media.

What you’ll learn in this episode:

• How to build a love for marketing and selling.
• How to create passive income with evergreen courses.
• The skills you need to effectively run online marketing and fundraising campaigns.
• The difference between an online business and an in-person agency.
• How introverts can learn to love selling.
• Different ways to sell an online course.
• The benefits of selling a course before you build it.
• How to market a course without using social media.
• Different ways to use data to improve your online course.

About Christina Edwards

Christina Edwards is the Founder of Splendid Consulting and a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement.

She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online. Her packed-out workshops and courses spark enthusiasm, social action, and powerful results.

Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit: Splendid Consulting

Connect with Christina: 

• LinkedIn
• Splendid Consulting

Quotables:

• “When building an online business you need to figure out how to love selling.” 
• “The best thing about running an online business is that you get to decide the platforms you use, so if you don’t want to be on YouTube Live, you can devote your lead gen in different ways.”
• “It is so important that you are regularly getting in front of people, it’s not a hobby, it’s a business, so you need to be regularly selling it and you can do it if you’re an introvert you don’t have to be the loudest person in the room.”

Resources mentioned in this episode:

• Grant Easy Management Software
• Splendid Consulting Website
• Nonprofit Consulting Conference Online
• Purpose and Profit Club
• Ep. 243: Get Over the Overwhelm of End of Year Giving with a Proven Email Strategy
• Ep. 214: Toolkit for Nonprofits to Get Social Media Influencers and Ambassadors
• Ep. 230: How Nonprofits can Share Stories of Impact that Honor the Dignity of Clients
• Ep. 51: 6 Ways to Stand out On GivingTuesday
• Ep 195: Top Tips to Raise Funds for Your Nonprofit on GivingTuesday

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