This episode, Kirsten Roldan explains how nonprofits can use email marketing, the different email strategies nonprofits can use, and the problems with marketing on social media. 

Kirsten Roldan is the Founder of Million Dollar CEO and is a highly esteemed marketing coach. 

Kirsten joins us to discuss the benefits of email marketing for nonprofits, how to connect with donors and clients via email, and why email marketing is more effective than social media. 

She also talks about email strategies for nonprofits, the type of content nonprofits should include in their emails, and how many subscribers nonprofits should have on their email list.

What you’ll learn in this episode:

• How to connect with your audience and make more sales. 
• Why email marketing is more effective than social media. 
• Why you don’t need social media to market effectively. 
• The conversion rates of email campaigns compared to social media. 
• How nonprofits can use email marketing to increase donor engagement. 
• How often nonprofits should send emails. 
• The type of content nonprofits can use in their email campaigns.
• Email strategies for nonprofits.
• What to do if people are unsubscribing from your email list. 
• How many subscribers nonprofits should have on their email list.

About Kirsten Roldan

Kirsten Roldan is a Nuyorican Business Coach and has two signature programs, Million Dollar Email helps Coaches and Service Providers make social media optional and Million Dollar CEO helps Coaches and Agency Owners scale to $1M a year peacefully with the right team, systems and mindset. She scaled to $1M a year with a list below 1,000 subscribers and a lean team of just contractors and now helps others do the same.

Connect with Kirsten Roldan:

• Website
• Instagram
• Podcast
• Email

Quotables:

• “For every dollar you spend on email campaigns you can make at least 42 dollars back. So, the ROI is so high for email compared to anything else.”
• “Email has continued to be rated the highest performing marketing technique in every industry for decades.”
• “Social media burns out so many people because it changes so quickly and you’re at mercy to the algorithms.”

Resources mentioned in this episode:

• Join Million Dollar Email
• Freelance Grant Writer Waitlist
• Hub Haven: Stress-Free Grant Writing Newsletter and Freebies
• Double Your Next Launch with Email with Holly Rustick
• Get Over the Overwhelm of End of Year Giving with a Proven Email Strategy
• 3 Tactics You Didn’t Know to Become a Nonprofit Executive Director Ninja
• The Power of a Nonprofit’s Website
• How to Love Marketing

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