Grant Writing & Funding · Ep.245: 6 Giving Tuesday Resources to Start Your Giving Campaign

6 Giving Tuesday Resources to Start Your Giving Campaign

Here are some Giving Tuesday resources you can use to get started with your own giving campaign.

Giving Tuesday is an annual day of giving that encourages people to give back to their communities by supporting local nonprofits. It was created in 2012 and has since grown into a global movement that encourages people to donate to charities and causes they care about.

This international giving day has helped many nonprofit organizations create the buzz and momentum they need to raise money for simple needs like a computer all the way to larger projects like their recurring end-of-year giving campaigns.

This global giving day falls on the Tuesday following Thanksgiving each year and was created to get away from the consumerism of Black Friday and to instead support charitable giving and volunteerism.

In 2022, Giving Tuesday was on November 29th.

Why Your Nonprofit Should Consider Having a GivingTuesday Campaign

According to the GivingTuesday 2021 Impact Report, even throughout the pandemic, this annual generosity day has continued to grow.

According to the Report:

In 2021, 35 million people participated in Giving Tuesday
Black Friday & Cyber Monday sales dropped in 2021, but Giving Tuesday kept growing
Supporters gave an estimated $2.7 Billion in 2021
80 Countries and hundreds of cities participated
84% of people aware of Giving Tuesday said the movement inspired them to give more
82% of organizations tried something new in 2021
82% of 18 to 34-year-olds who know about Giving Tuesday participate

If you’d like to see a condensed version of the report, NeonOne offers a great visual spread of some of the top findings.

GivingTuesday Resources

If you’re looking for ways to help your nonprofit organization increase revenues during the holiday season, there’s no better time than now. Whether you choose to have a crowdfunding campaign or an in-person event, here are some great resources to get you started.

#1: Visit GivingTuesday.org

The GivingTuesday website has a TON of free information for you to gain ideas for your campaign.

Included in the GivingTuesday website is also how volunteers can get involved with local campaigns and how you can connect with movements you care about.

The website also offers a full (and free) Nonprofit Toolkit to think of ideas for creating a campaign and offers a Step-by-Step GivingTuesday Workbook on how to run a GivingTuesday campaign.

Included in this free Workbook are how to:

Set a GivingTuesday campaign goal
Create a GivingTuesday work plan
Build a GivingTuesday campaign brand
Develop a GivingTuesday campaign narrative
Gather GivingTuesday inspiring visuals
Make an inspiring ask
Organize your GivingTuesday campaign team
Identify GivingTuesday Campaign Ambassadors

GivingTuesday.org also includes their logo for you to use on your marketing materials.

#2: DonorBox

Donorbox offers a great article and video on ideas for your GivingTuesday campaign in 2022.

These ideas also include real-world examples which is helpful when you are developing your goal for your #GivingTuesday idea.

Here are their 10 Creative Giving Tuesday ideas. (click to follow the link of each idea to see the examples and full article).

#3: Funraise Social Media Ideas for Giving Tuesday

Do you want specific social media examples for your Giving Tuesday online campaign? Funraise provides some great examples on how to position your graphics so that they stand out in the noise.

Plus, they offer a FREE #GivingTuesday Toolkit (you need to give your email for this free Toolkit, but it’s awesome!).

Be sure to check out Funraise and get their “8 Examples of Successful Giving Tuesday Social Media Strategies”.

One of their examples includes a parody YouTube video from the nonprofit, Liberty in North Korea and shows different ways in which you can speak to your audience.

Other examples include reels, videos and graphics for various social media channels including on Instagram, Facebook, YouTube, and more.

#4: WildApricot has Giving Tuesday Ideas for Campaigns & Marketing

In this article, WildApricot discusses 28 Ideas for Giving Tuesday Campaigns and Marketing Methods.

If you are in a place to need some inspiration on MORE ideas, check out this article that includes text-to-give marketing strategies all the way to Facebook Fundraisers.

They include 13 Giving Tuesday ideas and 15 Marketing Strategies to start and launch a Giving Tuesday Campaign.

#5: Springly Gives you Successful Giving Tuesday Campaigns

Do you want to see some of the most successful #GivingTuesday campaigns and replicate what has worked (i.e., NOT copy and paste, but follow a method that has worked and tweak it for your own branding and mission)?

Springly has a ton of Giving Tuesday resources, and they also include 10 examples of some of the most successful campaigns.

To see what campaigns were most successful, Springly used the following criteria:

Idea creativity
Amount raised
Social media usage
Other marketing efforts
And recurring donations

For each organization, they provide a small blurb about the campaign, what made the campaign great, and how to replicate it.

#6: Candid & Grant Writing & Funding on 5 Ways to Level Up Your GivingTuesday Campaign

Be sure to check out this article that I wrote for Candid.org. Inside you will get top five ways to level up your #GivingTuesday campaign so that you increase your revenue!

Inside the article I discuss the following:

#1: Specific Idea Goals for GivingTuesday
#2: How to Secure a Match
#3: Why & How to develop all your content materials before GivingTuesday
#4: How to secure micro-influencers to helps spread the word
#5: How to enjoy you launch day so that you aren’t producing content all day long and are able to thank your donors